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22 February, 2013

How these tech giant got their iconic brand name

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How these tech giant got their famous brand name

1. Wipro:
From Western India Palm Refined Oil Ltd Wipro Technologies. The company started as a modest Vanaspati and laundry soap producer and is now also an IT services giant.


2. HCL:
HCL is the short form of Hindustan Computers Ltd, Indian Software Company founded by Shiv Nadar.



3. Infosys:
Short form of ‘Information Systems’.


4. Intel:
Intel was originally founded in Mountain View, California in 1968 by Gordon E. Moore (of "Moore's Law" fame, a chemist and physicist), Robert Noyce (a physicist and co-inventor of the integrated circuit). Moore and Noyce initially wanted to name the company "Moore Noyce". Instead they used the name NM Electronics for almost a year, before deciding to call their company Integrated Electronics or "Intel" for short. New name was of course - INTegrated ELectronics, or Intel for short. The fact that "intel" was the term for intelligence information was also quite suitable, but "Intel" was already trademarked by the hotel chain Intelco in the mid-west. In the end, Moore & Noyce Electronics bought the rights for the name and renamed itself Intel Corporation.




5. Apple:
According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating".


6. Hotmail:
Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service he tried all kinds of names ending in 'mail' and finally settled for Hotmail as it included the letters "HTML" – the markup language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing.

7. Facebook:
Name stems from the colloquial name of books given to newly enrolled students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.


8. Amazon.com:
Founder Jeff Bezos renamed the company Amazon (from the earlier name of Cadabra.com) after the world's most voluminous river, the Amazon. He saw the potential for a larger volume of sales in an online (as opposed to a bricks and mortar) bookstore.



9. Dell:
Named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.


10. Cisco:
Short for San Francisco.


11. Microsoft :
Coined by Bill Gates to represent the company that was devoted to microcomputer software. Originally christened Micro-Soft, the '-' disappeared on 3/2/1987 with the introduction of a new corporate identity and logo.


12. HP:Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.




13. IBM: 
Named by Tom (Thomas John) Watson Sr, an ex-employee of National Cash Register (NCR Corporation). To one-up them in all respects, he called his company International Business Machines.



14. Google: 
An originally accidental misspelling of the word googol and settled upon because google.com was unregistered. Googol was proposed to reflect the company's mission.



15. Twitter: 
Having rejected the name Twitch for their social networking service, co-founder Jack Dorsey says: "we looked in the dictionary for words around it and we came across the word 'twitter' and it was just perfect. The definition was 'a short burst of inconsequential.






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